Here at Bob Allen Chrysler Jeep Dodge & RAM, we're getting excited for the newest superhero movie being released this month, Man of Steel. A Superman biopic starring Henry Cavill, Kevin Costner, and Amy Adams, we're thinking it will be a hit.
In fact, RAM trucks are playing a "role" in the surefire blockbuster as well. As part of a collaboration with Warner Brothers, the legendary truck-maker has created a special 2013 RAM 2500 Man of Steel Power Wagon. The one-of-a-kind vehicle made its debut in New York City on June 10, 2013 at the movie's world premier and will be auctioned off at a later date for charity.
This special model is dark gray and features a glossy black roof with red grille accents and 17-inch sleek satin black wheels. Other unique exterior details include a unique bespoke vehicle wrap and Superman logos giving it a strong stance. Inside, the truck has custom mesh seat inserts with Superman's signature-styled red detailing, "Man of Steel" badging on the glove box, and pewter-colored leather seats.
Ram Truck Brand president and CEO, Reid Bigland, details how the brand compares to the iconic Superman character, saying, "RAM celebrates those who dare to be great and never back down from a challenge. This is the essence of Superman and also embodies our RAM truck buyers, who believe in hard work, integrity and standing up for what is right."1 To see both Entities of Steel in action, check out the inspiring ad here.
You can still create a unique style for your RAM truck even if bidding on this custom model isn't for you. Visit the RAM accessories and parts center at Bob Allen Chrysler Dodge Jeep & RAM in Danville, KY. We have everything you need to make your 1500 or 2500 one-of-a-kind.
Source: 1 http://www.edmunds.com/car-news/custom-2013-ram-2500-man-of-steel-power-wagon-debuts.html