If you're a fan of the cult classic 2004 film hit 'Anchorman,' then you're probably aware a second film is coming to theatres on December 18th. It's called "Anchorman: The Legend Continues." To capitalize on all of the excitement surrounding this franchise, the Chrysler Group recently employed the star of the films, Will Ferrell, who plays anchorman Ron Burgundy, as spokesperson for its Dodge Durango SUV, and it seems that the advertisements are really paying off.
Sales of the new vehicle have really skyrocketed, with increases of 36 percent versus November 2012. The campaign first launched in October, and since that time, dealers have certainly seen an increased interest in the vehicle, which was lagging behind some other models in terms of sales.
Mike Jackson, CEO of car dealer AutoNation, points out how influential the ad campaign was, stating, "“It is interesting to see where a marketing campaign can take what is really an outstanding vehicle that wasn’t selling well, and send it into the stratosphere."1
The fuel-efficient new Dodge Durango has three rows of family-friendly seats and a starting price right under $30k. Some of its highlights include generous towing capacity, high-quality materials in the cabin and a smooth and powerful ride.
So, what are you waiting for, reader? As you can see, the Dodge Durango is 'kind of a big deal,' and it's a good idea to stop by Bob Allen Chrysler Jeep Dodge and Ram, located in Danville, KY and check it out for yourself. We're sure you won't leave disappointed!
Source: 1http://www.nydailynews.com/news/national/stay-classy-car-buyers-chrysler-dodge-durango-sales-zoom-thanks-tv-ads-ferrell-anchorman-ron-burgundy-article-1.1537383